Groundwater Country Music Festival (CMF) gathers some of the best country artists in the industry for three days of FREE live music, and we’re celebrating 10 year of country music on the Gold Coast this year!

Returning to the streets, parks and venues of Broadbeach from 20 – 22 October 2023, this year’s lineup features country music stars from around the country and the globe, showcasing our beautiful home on the world stage!

Right now, we’re dotting our i’s and crossing our t’s and are getting everything finalised to bring Groundwater CMF to Broadbeach. Are you ready to greet our country music artists and fans and give them an experience or offer they will never forget? We’ve put together our top tips on how you can leverage our captive audience at Groundwater CMF this October and create positive outcomes for your business.


  • Follow Groundwater CMF’s official social media accounts to stay up to date on festival announcements and be part of our festival community! You can follow us on FacebookInstagram and Tik Tok.
  • Subscribe to our stakeholder newsletter to receive important festival information for all Major Events Gold Coast produced events in Broadbeach. This includes details such as road closures, stage locations, noise levels and more for both Groundwater CMF and Blues on Broadbeach
  • Remind your fans that Groundwater CMF is coming in October! Use the official Groundwater CMF Media Kit to access a range of digital assets, images and information that you can use to help market your business in the lead up to the festival.
  • Theme up! Get in the Groundwater CMF spirit by decorating your business and order your FREE festival posters and bunting. If you play music in your business, play the official Groundwater CMF Playlist to get the country vibes flowin’!


  • Give our Groundwater CMF fans a reason to stop by your business while they’re at the festival or on the Gold Coast. Announce that you will hold a promotion, giveaway or themed event – be creative. Just remember to tie your promotion back to country music so that it appeals to the demographic attending the festival, this will ensure your business experiences positive economic return.
  • Attract new customers by offering a promotion or discount during the festival. Our festival attendees love exploring the Broadbeach precinct, especially for those surprise and delight experiences. Create something that will catch their eye and attract them to your business.
  • Offer a festival-themed product. An example may be creating a Groundwater CMF themed cocktail, tasting plate or dinner menu.
  • Hold a festival themed competition or giveaway. Use data collection to build your database and social media strategies to secure more followers.


  • Create a promotion and develop an email or social media campaign to entice your new fans back to your business after the festival has ended.
  • Share our Groundwater CMF social media posts to your business’ social media pages to show those who didn’t attend what they missed out on a.k.a the FOMO (fear of missing out) effect! You can also reach out to the team at Major Events Gold Coast and find out how you can be involved in next year’s festival as a partnered venue.

Stay up to date

Keep up to date with all of the news and announcements surrounding the 2021 Groundwater Country Music Festival, with updates sent directly to your inbox.